Setting Up Process

Marketing & Engagement

  • Meet with the client and define expectations, agree scope and formative methods

    Discuss specific engagement tools-KOL/airdrops /geurilla recruitment/games/polls /surveys /competitions / paid group chat

    Task community managers

    Ascertain key players in model and form a trust/relationship

    Receive and integrate/understand current media/ information and audience

    Decide which community groups are required and/or critically review existing communities

  • Build group(s) with operating bots, rules, permissions, welcome script and links to company media

    Check operation and troubleshoot

    Invite moderators and introduce/establish into group-give permissions

    Schedule moderator rotation and key tasks/feedback to moderation group chat area

    Invite key stakeholders and partners into group

    Receive PDF/GIF material for banners and branding

    Integrate key scripted material from media/website

    Research company material, competitors/key industry influences to build in realistic/ timely information feeds for community

    Relay feedback to handler/team/client

    Determine KPI

    Determine feedback and material process pathways

    Determine pathways and flow of information to include DM for members interested in contacting team with problems/proposals

    Community manager to receive cheatsheets for key information

  • Community manager to write scripts for community chat/and engagement

    Moderators to engage with members and build rapport

    Identify key /vocal members

    FAQ

    Ongoing effective moderation, using engagement tactics, rules, banner posts and chat

    Cross post media, SMM, announcements ( to included but not limited to article, blogs, AMA, partnerships, etc)

  • Review membership and engagement- peak user times and FAQs

    Troubleshoot specific issues and feedback to handler/client

    Identify blind spots/gaps in service and other 'threats' to a healthy community

    Run engagement tactics -games/surveys etc., as agreed in scope and monitor

    Feedback to team/client with analytics where possible

    Integrate client feedback in to evolving community/moderator/CM behaviour

    Create a ‘Moderator Group’, where only the client and our team can communicate about the forums.

  • Add functionality

    Add engagement

    Add additional sub-groups/channels to streamline topics- if required

    Add/manage DM facility for interested members/scouts to access Team members

    Cross promotional, cross selling and upselling

    Support community

    Anti flood and anti-raid tools added to control community if required

    Review Roadmap and update audience

    Embed AMAs and streaming material

 

 Let’s build your community for your project today

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