
Setting Up Process
Marketing & Engagement
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Meet with the client and define expectations, agree scope and formative methods
Discuss specific engagement tools-KOL/airdrops /geurilla recruitment/games/polls /surveys /competitions / paid group chat
Task community managers
Ascertain key players in model and form a trust/relationship
Receive and integrate/understand current media/ information and audience
Decide which community groups are required and/or critically review existing communities
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Build group(s) with operating bots, rules, permissions, welcome script and links to company media
Check operation and troubleshoot
Invite moderators and introduce/establish into group-give permissions
Schedule moderator rotation and key tasks/feedback to moderation group chat area
Invite key stakeholders and partners into group
Receive PDF/GIF material for banners and branding
Integrate key scripted material from media/website
Research company material, competitors/key industry influences to build in realistic/ timely information feeds for community
Relay feedback to handler/team/client
Determine KPI
Determine feedback and material process pathways
Determine pathways and flow of information to include DM for members interested in contacting team with problems/proposals
Community manager to receive cheatsheets for key information
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Community manager to write scripts for community chat/and engagement
Moderators to engage with members and build rapport
Identify key /vocal members
FAQ
Ongoing effective moderation, using engagement tactics, rules, banner posts and chat
Cross post media, SMM, announcements ( to included but not limited to article, blogs, AMA, partnerships, etc)
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Review membership and engagement- peak user times and FAQs
Troubleshoot specific issues and feedback to handler/client
Identify blind spots/gaps in service and other 'threats' to a healthy community
Run engagement tactics -games/surveys etc., as agreed in scope and monitor
Feedback to team/client with analytics where possible
Integrate client feedback in to evolving community/moderator/CM behaviour
Create a ‘Moderator Group’, where only the client and our team can communicate about the forums.
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Add functionality
Add engagement
Add additional sub-groups/channels to streamline topics- if required
Add/manage DM facility for interested members/scouts to access Team members
Cross promotional, cross selling and upselling
Support community
Anti flood and anti-raid tools added to control community if required
Review Roadmap and update audience
Embed AMAs and streaming material